Lora M. Funderburk Texas Media and Analytics Scholarship

Lora Mueller Funderburk (“Donor”) established a scholarship endowment with the Ex-Students’ Association of the University of Texas for students studying Texas Media and Analytics at The Moody College of Communication. Lora received her B.A. in Sociology in 1975 from The University of Texas at Austin. Thereafter, Lora spent her career in various media roles from planner/buyer to strategist to Director of Media Services at agencies like TracyLocke, Southwest Media Group (now Mindstream Media Group), Avalanche Media Group, LLC and Asher Media, Inc., which was celebrated in 2023 as a Longhorn 100 top business. Lora realized that her degree in sociology was an asset in her career, allowing her to better understand people and group attitudes and behaviors. Lora worked on a diverse group of clients in a variety of categories such as Package Goods (Pepsi, Frito-Lay, Kimberly-Clark, Coors, Kiolbassa Sausage and Wright Brand Bacon), Oil & Gas/Energy (TXU, Oncor Electric Delivery, Phillips Petroleum and Public Utilities Commission), Restaurants (Taco Bell, Pizza Hut, and Wingstop), Medical (Concentra Urgent Care, Scott & White Healthcare) and Education (Lamar Institute of Technology, Texas A&M University-Central Texas, Faith Family Academy and Baylor University).